I was watching TV the other day and I saw a Rent-a-Center commercial that said, "Come in and get the furnishings you deserve!" I was a little shocked by this because I had thought (mistakently, obviously) that we had learned our lesson with this whole economic meltdown: If you can't afford it, you don't "deserve" it. Isn't that what got us into this mess in the first place?
The more I thought about this, the more I am realizing that this idea of spending more then we earn, that we are entitled to flat screen TV's and large cars, is somehow ingrained in our culture. Perhaps I am the last person in America to realize this shocking cultural phenomenon, but I- like I know all of you- was raised to believe that if you can't pay for it, you can't get it (hence, we went without a lot).
Is it just me, or does it seem strange that advertisers are still using the sneaky lines today that they used 5 years ago- that even in the midst of an economic crisis, we are entitled to nice furniture? I do not believe this is a political issue, but rather a societal issue- and one that needs to be changed! We have talked about the economy on a political level, but I guess in this post I am thinking more in terms of or society as a whole, and I have two questions:
1. How did we get to thinking we deserve things we can't afford?
2. How do we teach our children that spending more then you earn is an incorrect principle when so many around them are doing just that?
I am tempted to write Rent-a-Center a letter.